Month: July 2007

Adwords Secrets - When to Use the Content Network

Posted by admin – July 17, 2007

Jeff Spires asked:


Hi Guys, in this article I want to take a look at the Google adwords content network system, and show you how to turn your wasted cash into pure profit.

Before we get started, I just want to point out that this article is for people who already understand the adwords system. So, If you don’t know much about adwords, or are at an intermediate level, then please download my FREE Adwords Ebook. This is a beginners step by step guild, with lots of killer tips, tricks and adwords secrets.

www.secrets4adwords.com

But First, let me explain a little bit about what the content network is before I start sharing the adwords secrets.

The Adwords Content Network is simply a way in which Google places your Adwords ad on to it’s partner websites. As you may or may not know, Google has millions of partner websites spanning just about every business industry that there is. Which means, if you turn your content network on (Explained later), then your Adwords ad will be in prime position for massive exposure. You could literally have you ad in for of tens of thousands of web users per day.

I know what your thinking “This is huge”. And yes you would be right in thinking that, but like all good things, there is a setback. And that simply is that IT DOES NOT WORK!.

Or so they say…

Let take a little look further in to this, before we look at the adwords secrets.

Depending on who it is that you are listening to, will depend on your beliefs sounding the whole ‘adwords content network’ argument. It’s no secret that for a long time now it’s been banded around the internet marketing world that adwords content network simply does not work. It’s only drives un-targeted traffic to your website and It almost impossible to get any real high conversions.

The reason being is based on pure psychology.

Think about it - If you was to use Googles Search Network (Google) and enter in your search query (what you are looking for). Then proceed to click on one of the Adwords ads that match your search query. Then the chances are that you are more likely to buy.

Confused?

Let me break this down.

You enter ‘videos on dog training lessons’. This means that you are looking for ‘videos on dog training lessons’. So, when an ad appears on the right hand side of google, and say ‘videos on dog training lessons’, then you click through and the landing page also has videos that you can buy on dog training lessons. Then the chances are very high that you will buy. Because you found what you were looking for.

Now, lets look at the content network. If you are randomly looking at a website to do with dog collars, and you see an ad for ‘videos on dog training lessons’, you might click through out of curiosity. But, you mindset i not is the same buying cycle as if your were to have actually search for the videos.

So in short, the Adwords content network will bring you lots of traffic, but hardly no converting traffic. Unless you know the adwords secrets.

As you can imagine, this is a problem. How can we as business owners turn all of this none converting traffic in to converting traffic? Thats the big question.

The answer is so simple, and I’ve been doing it for ages.

The Adwords Secrets Revealed:

Through out my marketing career, I have been fully aware that if you want to sell to people, you must first understand what they want. This is no secret, and a very obvious statement. However, it is still very much over looked.

Lets go back to the buying cycle.

If I search for a solution to my problem, and I find your website with the solution. Then I will buy from you. Because it will solve my problem.

If I randomly come across your website, then I wont be from you. BUT…

I WILL SIGN UP FOR A PRODUCT THAT I HAVE INTEREST IN !!!

It’s that simple!

Let take a look at the adwords secrets in a bit more depth.

The user is not in a position to buy from you there and then, but thats not to say that they never will buy from you. So make sure that you capture there contact details so you can market to them at a later date.

Send all of your content network traffic to a designated landing page, where you are not selling to them. Instead, capture their details by using a op-tin form (Name & Email), However, you must incentives them to give you their details, so offer them something of real value, and give it to them for FREE.

Once you have their contact details, you can then promote your product to them when ever you want. Next week, month or even year.

Like I said, I use these adwords secrets all the time and always get amazing results.

Just remember so separate your content network ads from your search network ads.

For even more KILLER ADWORDS SECRETS, download my FREE ADWORDS EBOOK

www.secrets4adwords.com

Thanks for reading.

Kind regards

Jeff Spires



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Is Adword Miracle a Scam – Full Product Review

Posted by admin – July 15, 2007

Frederic Madore asked:


I recently purchased adword miracle by Chris Mcneeny, after all the messages I received about it I had to read it for myself and decide whether it’s good or not. For those of you who don’t know what is adword miracle here is a short resume.

A word about the author, Chris Mcneeny is the creator of highly successful products like Affiliate Project X and Day job Killer, he is a very skilful and successful internet marketer; his main field of expertise is google adword.

Adword miracle is a basic course to help you master google adword. Having read all the other ebook Chris has written I had to read this one too to see if it was as good as the other ones. First I have to say that I have read many ebook on the subject, very good ones and very bad ones. But Adword Miracle is one of the easiest to understand, i actually learn quite a lot about adword. I understood what mistakes I was doing and was able to turn bad google campaigns into successful one just with the knowledge I gain from this book. Here is a sample of what you will learn with this eBook:

Basic of adword: First Adword Miracle explains, for the newbie, how does google adword works, how to setup an account, the full break down all the elements of your account and what you should focus on before setting up any campaign. Adword Miracle also show you how to setup the setting in your adword account preventing you from costly mistakes.

Writing Ads: I have read many book on the subject but I must be real honest here, the techniques I have learn in Adword miracle are brilliant and yet so simple. After reading it I was wondering why in the hell I never thought about doing this it was right in my face all along. With this technique alone you can easily transform a bad click through rate into a good one.

Campaign Management: Adword Miracle will also provide you with quality information about bidding strategy for you campaigns, how to setup a daily budget so you don’t go broke on a bad campaign, and how to deal with inactive keywords, That was a big one for me.

Special Themes Section: This special section of Adword Miracle is loaded with some of Chris personnal techniques for promoting products. Techniques like:

- the skimming method

- Affiliate promotion with adword

- Promoting product via a review Page

- Thruth about keywords

- Explanation about profitable keywords and the ones that are a total waste

- And much much more

You also get Bonuses like “How to build a list with adword”, how to choose the right product to promote on clickbank and more. Make no mistake each bonus is written by Chris and contains very useful knowledge.

Overall I thought that Adword Miracle was a very good book, I have learnt a great deal by reading it. Although I must add that it is not for everyone, if you are looking for a get rich quick idea, this is not for you. Adword Miracle requires some work for the techniques to work, but if you are interested in succeeding with adword then this book is a very good starting point.



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Adwords Strategies for Beginners

Posted by admin – July 13, 2007

T.J. asked:


AdWords Strategies For Beginners

AdWords Strategies can be difficult for many to comprehend and put into effect due to many different factors.  While There are many AdWords Strategies the purpose of this article is to help beginners to AdWords set up a solid foundation with there AdWords marketing campaign.  One of the most important factors to consider for beginners to AdWords is a budget.  Depending on what your goals are budget plans can vary.  Initially you should have a set daily as well as monthly budget.  In addition to your daily and or monthly budget, one may want to consider setting up a test budget. Before you start your campaign you may want to start a test campaign just to see how hot the market you’re considering is so that you can have an approximate idea of what to expect in your actual campaign and refine keywords as well as other details, assuming you have done the preliminary research for your market.  The next step is to research the market you are considering if you haven’t done so already.  When doing market research there are many different factors to consider.  One of the most important and profitable factors is finding a niche.

Niche Research

In so many words a niche is a smaller subcategory of any particular market.  For example if one was to consider the market of athletic training, then basketball conditioning would be a subcategory.  Moreover you can go even further into detail and more specifically target your audience. For example, “how to increase your vertical leaping ability for basketball” would be a subcategory of basketball conditioning.  In most cases the more specific you are about your target market the better.  By highly targeting a market you will be able to address your potential customer’s needs more accurately.  Additional factors to consider when conducting market research are product selection, supply, and demand.

Supply and Demand

Once you’ve found a niche you would first of all make sure that you have product that can be delivered or that you can create a product for that niche. In addition to finding a product you want to make sure there is a heavy demand for that product and moderate to low supply. One of the best marketing tools to help accomplish this is Google’s keyword research tool. You can check out the approximate search volume for a particular keyword or keywords with this tool.  Next you want to compare the number of sites (supply) in relation to the number of searches (demand) there are for the keywords you have selected. The more demand for your product or service the better your chances will be for a successful and profitable AdWords campaign.

Conclusion

In conclusion if you are a beginner to AdWords it is important to implement a budget, both on a daily and monthly basis.  Planning, market research, and setting up a test campaign are also factors to consider when starting your first AdWords campaign. Another area of research that can be highly effective in improving your success with AdWords is the niche and target audience of market you are considering. In other words to more specific you are in relation to you potential client’s needs the better.  Other factors to consider in your when beginning an AdWords marketing campaign include product selection, supply, and demand.  If there is not an existing product for your market you may want to consider creating one. In addition you would ideally want to start an AdWords campaign in a market that has low supply and high demand. There are many AdWords strategies and factors to consider when using AdWords. The information given in this article is mainly for beginners to AdWords however it can still help anyone to improve their success and help to maximize the effectiveness of any AdWords marketing campaign if used properly.



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Adwords Secrets Revealed - Ad Placement

Posted by admin – July 7, 2007

Jeff Spires asked:


Are you ready to find out yet another Adwords Secrets Revealed? I bet you are. In todays article I want to take you through a method that will help you turn you can actually see where your ad are being placed o the Googles content network. This is such an important part of running a very optimized campaign.

This Revealed Adwords Secret is going to show you step by step how to set all of this up so you can start tracking your ad placement for all of your content network ads. Once again, this is a must if your serious about advertising on Googles content network.

Note: Before we begin with this Adwords Secrets Revealed, you must be aware that this is not for beginners. So for even more tips, tricks and killer Adwords secrets revealed, You can Download a FREE copy of my Adwords ebook - The Adwords Handbook:

www.secrets4adwords.com

Now, lets get stuck in.

First, we need to be able to see exactly where our ads are being placed. We need to be able to do this to be able to eliminate the websites that we don’t want to use.

Adwords Secret Report:

1 - Select the ‘reports’ tab from the top navigation.

2 - Select ‘Create a new report’.

3 - Create your report. Lets take a look in detail at how this is done.

Report:

Choose the ‘Placement Performance’ from the list. By selecting this option, step 2-4 will become unique to the ‘Placement Performance’ category.

Settings:

Level of Detail:

Adwords allow you to choose from three sections - Ad Group, Campaign and Account. If you select Account, then the report will run for everything within your account. This is to generic, and should hardly be used. For the most targeted option, select Ad groups. This option allows you to target specific Adgroups within your account.

Note: for the best results, you must separate your content network and search network in to different adgroups. This will give you complete control over the performance of your content network.

Domain URL:

Adwords gives you the option of URL and Domain. URL will give you the exact URL the your ad was placed on, e.g - www.secrets4adwords.com/about-jeff-spires.php Where as Domain will only give you the overall domain name. E.G - www.secrets4adwords.com

For the best results I always choose URL. As this gives me an exact representation of what is happening.

View (Unit of Time):

Simply, add the unit of time that you want to run your reports. I normally set this to

‘Daily’. But this will be determined by how you want to run your own campaign.

Date Range:

Select the date range that you want to view.

Campaigns and Ad Groups:

This is where it starts getting good. Adwords allows you to select whether you want to run the report for everything associated under the umbrella of the ‘Level of Detail (selected earlier)’. Or, even better than that, you have the option of selecting the exact campaign or Adgroup that you want to focus on. Once again, this depends on what option you selected within the ‘Level of Detail’ drop down menu. This is a great way of getting really targeted with your stat tracking.

Advanced Settings (Optional)

Add or Remove Columns:

This section basically allows you to select which areas of your Adwords campaign you want to view within the report. Just check the columns that you want to use and deselect the columns that you don’t want to use.

However, the default options are normally good enough.

Filter Your Results:

This is a great feature that allows you to filter your results. Each filter basically is an option of how you want your results to be displayed. E.G - If you only want to show all results that have a CTR 1% or above, you can easily do this here.

Here is a list of the following criteria:

Search Query

Ad Distribution

Ad Group Status

Campaign Status

Impressions

Clicks

CTR

Avg CPC

Cost

Avg Position

Google also allows you to select more than one filter, which means that you can have multiple filters per report. Simple click on ‘Add Another Restriction’ to add an additional filter.

Templates, Scheduling and Email

Name Your Report:

Just name the report whatever you want.

Template:

If you would like to save this as as new template then check the check box. A new template basically means that you can use this report to create another report of the back of it. E.G, you want to run the exact report but with one section different.

This can be very handy for quickly creating new reports.

Scheduling:

Adwords report Scheduling allows you to decide how often you want your new report to run. If you decide to check this option, then Adwords will give you three options - Every Day, Every Monday, First Day of Every Month. Once again, this allows you to create an even more targeted report.

Email:

For all of you who are busy and on the road a lot. why not get this report sent direct to your inbox. This feature for me is a must. I run so many campaign, the more automated it is, the better. Simply by checking this one check box will save you having to keep coming into account and search for the report. Adwords also give you the option of attaching the report to your email as a .xml, .cvs, .csv(for excel), .tsv and .html file type. Yet another great feature from the Adwords guys.

Once your doe, just click on to the ‘Create Report’ button at the bottom right had corner of the page, and your done.

Ok, we now have our report running. To view you report, just select the ‘Reports’ tab from the top of the Adwords campaign. Adwords allows you to either select the report, or edit the report that you have just created.

So there you have it. yet another one of the Adwords Secrets Reveled. This truly is on of those great ways of running an Adwords account on steroids. So don’t pass this up.

To get even more Adwords Secrets Revealed, Download my FREE Ebook. Packed with Killer tips, Tricks and Adwords secrets:

www.secrets4adwords.com

Thanks for reading.

I hope that this article was helpful for you.

Kind regards

Jeff Spires



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Adwords Miracle: Easy To Understand Strategies For Online Affiliate Marketers

Posted by admin – July 5, 2007

Trevor Heck asked:


The Adwords Miracle Affiliate Marketing course is planned to help people who have an affiliate business and want to become more successful. The Adwords Miracle guide is simple and with live training videos and valuable information is one of the best online opportunities that greatly aid affiliate marketers.

PPC or pay-per-click is among the most efficient methods of advertising to get along online, best known because of Google’s Adwords program. Pay-per-click and Adwords are also very catchy and hard to master, so rather than banking on the information Google supplies on how to use Adwords, numerous folks have created Adwords guides. Some of these pay-per-click and Adwords guidebooks are more beneficial than others, although some useful information may be gathered from simply about all of them and Adwords in essence works like this:

You gear up an account, make short advertisements (the form we see everywhere on websites, called Adsense, grounded around a product and using a set of keywords and phrases) and you are up and running in a short period of time. Adwords sounds really simple and exciting, and it is on par value. But, producing a profit using Adwords is not easy at all. It might have been at one point, but it does not seem to be so any longer. And whenever you’ve ever tried applying Adwords or pay per-click generally and failed I must say that you are not alone. Unless you are either unbelievably smart or lucky, you’ll expected fail many times prior to muster. The smart part would be, in my belief, the one that studies the subject prior to start promoting with Adwords and pay-per-click. And among the most beneficial bases to go to study the techniques that do profit using Adwords is Chris McNeeney’s Adwords Miracle EBook.

http://adwordsmiracle1.blogspot.com/

The bottom line here is that there are hundreds of adwords guides online but the Adwords Miracle has the advantage. Adwords Miracle shows you advanced methods that can bring forth massive turns of profit and all you have to do is watch and follow what the system says.

There is without doubt that Chris McNeeney has brought off to master Adwords and affiliate marketing in a very short period of time, and he has the information to prove it. There is also no question that the Adwords Miracle guidebook comprises very solid easy-to-understand schemes that at the very least can help you to understand better what you are getting into when you decide to use the pay-per-click/Adwords method of advertising. The Adwords Miracle Ebook is so exhaustive (not filled with filler and fluff) that you could feel overwhelmed. But this selective information is the kind that you have to study and reading it over and over again you will need to implement and experiment with. And by this, you just might find that you will be able to create your very own Adwords Miracle!

Interested in learning more about the formula of making $300 per day from Adwords, in a super rapid time, and from just a few top secret techniques, that others won’t tell you, I may suggest our web-site: http://heckth1.awmiracle.hop.clickbank.net

To Your Massive Success:

Trevor Heck



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Chpater 3 - The Important Relationship Between AdSense and AdWords

Posted by admin – July 4, 2007

AdSense Primer asked:


HTML clipboard

Before continuing further in the AdSense discussion it is important to understand the relationship between Goodle AdSense and Google AdWords. When it comes to pay-per-click advertising AdWords is hands down the Internet leader.

AdWords are those text advertisements that appear down the right hand-side of a Google search page. The ads are directly related to the keywords you use in your Google search. Advertisers are assured that there advertisements are shown to individuals who already have an interest in their product. AdWords is an amazingly powerful and effective advertising platform on the Internet as businesses are able to advertise in a highly targeted manner.

For example, let’s assume you sell widgets. You can set up your AdWords campaign to only to be shown when people type the word “widgets” in the Google search form. Your ad is shown to a person who has some form of interest in widgets. If someone types in “cars” then your ad will not be shown.

Obviously Google wishes to make a profit from AdWords so when an individual clicks on one of these ads Google charges the advertiser for the click. There is no set charge, rather advertisers bid for keywords and ad position. The advantage to advertisers is that their money is not wasted on non-interested parties clicking on their ads. With the AdWords system Google has enabled small businesses to compete in the Internet marketplace without breaking the bank.

AdSense was a follow-up program to AdWords, allowing website owners to get a piece of the advertising pie. As an extension of AdWords, AdSense allows website owners to place AdWords ads on their web pages. The difference regarding which ads are displayed is not determined by search keywords, but rather by page content. As an AdSense member, Google gives you a piece of JavaScript to paste in the code of your web page. That’s it. This JavaScript enables Google to decide which ads are most appropriate to show on your web page and tracks ad performance as well.

Google’s advanced content recognition technology is so intuitive that it determines which country an Internet surfer is from, displaying ads accordingly. For example if your website sells widgets, Internet surfers in the USA would see advertisements from USA widget retailers and British Internet surfers would see advertisements from British widget retailers. When someone clicks on one these of ads from your website the advertiser is charged a fee and you receive a portion.

Google has established safeguards preventing website owners from clicking on their ads to generate income. They can determine if someone is committing fraud and will ban such individuals from AdSense forever. Participating in this fraudulent behavior is stealing and hurts the industry in general. When individuals are caught and banned it is a positive for the rest.

It is advised that you open an AdWords account in addition to your AdSense account. This will become clearer as we address future AdSense subjects. Like AdSense, AdWords is free to join.

This was a basic presentation of how AdSense and AdWords are related. It is important to study this relationship further to succeed in generating and maximizing revenue from AdSense. Many website owners simply join AdSense, insert the code, expecting the dollars to flow. When reality and expectation don’t meet, the website owner becomes disillusioned and abandons AdSense. Like most things in life, success takes work and perseverance. If you’re expecting quick money you need to look elsewhere. However, if you do your homework and grasp these fundamental concepts you’re on your way to doing well.



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Pay Per Click Success Secrets - 7 Tips to Write Successful Advertisement in PPC Advertising Campaign

Posted by admin – July 2, 2007

zmilliondollars asked:


One of the most significant components to your success in PPC online advertising is to write the highly successful advertisements in order to increase the click through rate (CTR) and the opportunities to turn those visitors into customers. Within this article, you will discover and learn great tips on writing the successful advertisement in PPC online advertising.

The top success tip of writing the advertisement is to grab the viewer’s attention as much as possible. You will discover and learn great tips and inside secrets on writing the successful advertisements in PPC. It is obviously that those tips will help you to write better or even highly successful advertisement in PPC online advertising.

1. Write to Your Targeted Audience.

The first step of writing the highly successful advertisement is to write your own advertisements directly to your targeted audience. With the better understanding in your market and audience, it is easier to write your advertisements directly to your targeted audience. It is obviously that your advertisements will not success if they can not lead directly to the targeted audience.

The real secrets of PPC online advertising are to: (1) identify the small group of people in the market and (2) research effectively and get better understand people in the market.

2. Address the Benefits Rather Than Features.

There is no doubt that you have to identify the benefits of your products or services, rather than the features of products. It has proven that benefits can lead you to sale, but features can not. It means benefits can sell your products to your potential customers whereas the features only tell your products to them!

The real secrets of PPC online advertising are to: (1) list down all possible benefits of your products and (2) emphasize your benefits into your advertisement.

3. Insert Your Niche Keywords into Your Advertisement.

Inserting your keywords into your advertisement is very powerful and attractive approach. It has proven that if you insert your keywords into the advertisement, the opportunities to increase the click through rate (or CTR) will be opened and grown. With those keywords, it is easier to grab the viewers’ attention.

The real secrets of PPC online advertising are to: (1) insert your keywords into the first line of your advertisement in PPC and (2) insert those keywords as much as possible into the advertisement.

4. Include a Strong and Solid “Call to Action” Phrase.

Another powerful tip is to include a strong and solid “call to action” phrase into your advertisement. For example, you include: “Sign up”, “Register now”, and “Save on”. Otherwise, the prohibited phrase could be: “Click here”, “Visit here”, “Come see” and “Press here”.

The real secrets of PPC online advertising are to: (1) include your “call to action” phrase into your advertisement always and (2) do not include the prohibited phrase or break any PPC search engines’ term and use of condition.

5. Use the relevancy display URLs.

It is great idea to include the relevancy display URLs into your advertisement. Obviously, the more relevancy display URLs are, the more opportunities for people to click on and visit are! You have to use the relevancy and active display URLs.

The real secrets of PPC online advertising are to: (1) embed your keywords into your URLs and (2) use the existing and workable URLs only.

6. Use Proper Grammar and Correct Spelling.

Obviously, you have to use the proper grammar and correct spelling in your advertisement. Without them, your advertisement will look non-professional advertisement.

The real secret of PPC online advertising in this tip is to ensure that your advertisements look professional. It is a great idea to review and ensure that you use the proper grammar and correct spelling before submitting your advertisement.

7. Ensure that Your Advertisement is Easy to Understand and Straight Forward.

The last tip to write the highly successful advertisement is to write your easy-to-understand advertisement. You have to keep your advertisement short, clear and direct to the point. You have a limited space to write your own advertisement. Thus, it is a great idea to keep your advertisement clear, complete and concise.

The real secrets of PPC online advertising are to: (1) get better understanding about the products or services you are trying to write ads and (2) keep your advertisements clear, complete and concise.

Finally, writing the highly successful advertisements is one of the most significant components for your online business in PPC online advertising. With the highly successful advertisements, the opportunities to increase the CTR in PPC online advertising will open and increase. The real secrets of writing the successful advertisements are: (1) write direct to your targeted audience (2) address the benefits of your products (3) insert your keywords in the first line of advertisement (4) insert a strong “call to action” phrase (5) use the relevancy display URLs (6) use the proper grammar and correct spelling and (7) keep your advertisements clear, complete and concise. Apart from these great tips, all you have to do next is to monitor, track and evaluate your advertisements for improvement in the future.

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