I’ve always been a fan of Public Relations as a means to raising the profile of a business or website. Ever since my early forays into press release writing and distribution to the local papers, I’ve been at it - and with some good results (mentions on popular ITV shows and features in business text books). The thing is, you’ve just got to get out there and do it!
I’ve seen public relations used in so many different ways, in the last company I worked with, their PR budget was 3 times the online and and direct marketing budget combined.
Anyway - I’ve digressed - which, for those of you who know me, will probably not be much of a surprise. I’ve just been doing some brainstorming on a new project. We’re on a pretty tight budget to be honest so we’re looking allover for inspiration to help us get some decent publicity.
One of the best sources I’ve found so far has been Taylor Herring’s 50 top publicity stunts post from earlier in the year. It’s one of my faves and I’m constantly referring my clients to the ideas in it. The post has such a thorough rundown of great publicity stunts, and with a bit of creativity and imagination there are some ideas there that you can use for all kinds of clients, on all kinds of budget.
OK, so most of the events here are from the big hitters and will need some serious capital to pull off - but open your mind up and think outside the box and I’m sure you’ll be able to think of something.
Incidentally, it’s worth mentioning that the blog over at Taylor Herring is and absolutely fantastic example of blogging for business. Open and direct, and full of usefull information from a well respected PR agency specialising in the likes of film PR and music PR.
My personal faves in this post include 1600 paper mache panders in Paris, Tiger Woods T-ing off the talest freestanding hotel in the world, and Richard Branson (perhaps the king of corporate PR) donning a wedding dress for the launch of Virgin Brides.
Enjoy.
