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Resell SEO - There’s nothing new about the idea of reseller arrangements in the marketing industry, but it is quite a new thing to the online marketing landscape, particularly in the SEO niche. However, when I heard that Chad and the rest of the SEO team over Hubshout talking about them I started to think there could be something in it.

If you’ve already got a marketing, pr, advertising client base, or perhaps something a little more technical such as dedicated hosting or website security monitoring, wouldn’t it make sense to offer a high quality SEO service alongside your existing offering? The more I start to think about it, the more sense it makes, particularly if you can team up with someone with a good reputation like the team at hubshout for your SEO reseller plan.

In markets like this, with the economy and marketing budgets down, it makes sense to try and make the most of your existing clients and try to offer them something complementary to your existing arrangement. Suggesting additional services should work in your favour and help you to further develop your client relationships so you could consider the resell SEO opportunity. Of course, anyone considering selling reseller services into their clients are going to want to ensure that the service is of the highest quality - there could be nothing worse than damaging your relationship by providing a poor service from a third party . . . so choose carefully.

To be fair though, if your looking at taking an SEO reseller package to you existing client base, you’re probably going to want to work very closely with your seo company partners. There are all kinds of issues to discuss and ensure you’ve got right such as whether to go white label, who’s going to handle account management, and who’s going to handle reporting.

I know from experience that reseller services offer great scope for additional business to both parties . . . it’s just a case of tying down the specifics and ensuring that your both comfortable with exactly what’s going to happen. I should add, that I’ve not worked directly with Hubshout, but Chad and the team have been on the circuit for a while and will happily talk you through any potential SEO reseller partnership.

Anyway, I think this kind of service is a great opportunity for a little bit of client satisfaction and cross-selling experimentation, particularly if you can get the specifics sorted out and get the right margin levels into the agreement. I also think that these kind of seo reseller plans will become more popular over time as SEO is seen to become more of a marketing technique than a dark art.