Category: Social media

Social Media Optimization Can Make Your Social Media Campaign Successful

Posted by admin – April 25, 2009

Cliff Posey Jr asked:


The social media optimization, popularly referred as SMO, is a technique of bringing forth publicity and success with the help of social media indulgence, online community activation and social websites. The SMO techniques comprise of implementing social news, articles, blogs, RSS feeds and even third group social functionalities such as videos and audios. The Social Media Optimization is primarily connected to the search engine online marketing strategies, but varies in many ways.

The main benefit of social media optimization is the implementation of improved web page rankings to attain more traffic flow. The social media optimization plays a major technical base to viral advertising and marketing promotion. The main technique of publicity in viral marketing is the usage of social bookmarking networks and video-audio sharing networks. Other techniques include the act of blogging that brings up a huge traffic and leads to publicity.

The social media optimization is an integral part of ORM (Online Reputation Management) or the SERM (Search Engine Reputation Management) for the entire organization of an online business. Researches show that more than eighty percentages of Internet surfers possess an online web profile in at least a single social network-managing site. The main reason for this is to get connected with their friends and families. However, there are other communities, who are just interested in attracting people to promote their business with these networks. The connection to these social bookmarking sites will attain popularity without any extensive effort from your end.

Attaining your website popularity is not as easy as it seems to be. First, you need to understand the basic techniques behind the creation of a successful website. The internet is an area that includes countless number of websites and therefore you need to hold a good reason to explain the visitors on the purpose of visiting your website. Almost all websites are similar in appearance and unless the public finds unique information on a particular website, they will not actively get involved with the site.

A collection of informative blogs and articles on your website helps to increase the popularity of your website on the Internet. With the help of social bookmarking, you can make your blogs travel at a faster rate through the Internet. You will be able to place a connecting link at the bottom portion of your blog as soon as you change to be a constant blogger. This in turn helps you in bringing huge traffic to your website. You can even employ other websites to utilize your content, if they are ready to offer a connective link to your website. This also helps you attain fame in the industry.

Overview:

Examine and understand the prevailing competition on online marketing before to indulge in social media optimization. With thorough knowledge and implementation of social media optimization techniques, you can expect miraculous success in your marketing space. You will find the benefits of social media optimization with the proper application of your knowledge and internet marketing techniques. Undoubtedly, the social media optimization with social bookmarking will take you to the peak of success.



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What is social media marketing?

Posted by admin – April 24, 2009

Rabiaa asked:


If you fall into any one of the following categories, like:

the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business

you must read this article to know how big a deal is social media and the enormous benefits of social media marketing.

Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. This is typically done via the Internet and mobile communications networks. Today this practice is being enjoyed by executives and professionals for brand exposure and marketing.

Do you make these mistakes to market your brand or services?

Use Yellow page ads that cost thousands of dollars, yet bring in little new business? Spend money on direct mailers that also have limited results. How about money spent on print advertising. How effective is it? Are you spending lots of money optimizing your website but still have little traffic. Spend money on Pay Per Click Advertising Campaigns, with limited results.

Can you improve your business if you know:

What is being said about you. What your customers think about your product or service. What your customers really want. What your competitors are doing. How to stay up to date with the latest trends and developments. How to make your business more profitable.

Nothing provides a better return on investment than having a network of people raving about you and it doesn’t matter what product or service you sell. So let’s have a look onto the benefits of social media viral marketing.

The value of Marketing through Social Media Channels

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. It is a powerful strategy that will get you links, attention and massive amounts of traffic.

What are the benefits?

It’s natural. No doubt you get natural links, your website is exposed to a large number of people. This differs from paid advertising which has overt commercial overtones.

It’s defensible. Social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

It’s low-cost/high returns. Costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.



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Using Social Media to Build Your Online Business

Posted by admin – April 12, 2009

Robert Flowers asked:


Social media is a completely different layer that has been added to the web, hence the web 2.0. Social media is becoming mainstream and in a couple years we won’t even be able to imagine a time when we couldn’t interact with all the screens and mobile content surrounding us. It is indeed a misnomer, but to suggest that the platforms that enable conversations between people and between people and brands are not viable ad opportunities is ludicrous. Social media is all about sharing and connecting. It is the use of technology combined with social interaction to create or co-create value. Twitter is just one of these web 2.0 Twitter is a perfect platform for micro blogging. Allowing you to post comments with just a few words. Ping.Fm another great tool that allows you update your post to all of your social networks at once. Social Social media provides the tools for people to collaborate and get around barriers for communication, build trust. Social Media is a collection of online tools and sites that function on the premise that people are interested in talking to and engaging with other people. The fact is that social media tools differ significantly based on culture, Internet access and online behavior. Community Community members respond quickly to request to test new tools. Community members provide reflections on their activity, which stimulates change within the group. If you use monitoring to discover a real community, perhaps one you didn’t know existed, then you’ve found a treasure trove of real opinions, reactions, reviews, etc. Social Media IS NOT SEO, but search engines DO look kindly upon blog posts/community comments/online noise. Conversation Conversations in these types of communities tend to be regulated by the needs of the community’s creator or sponsors, they are less transparent, and less valuable to the participants at hand. The ability to actually listen in on market conversations made possible by social media will drive a sea change in the market research industry, one that today’s early adopters are starting to understand. When you engage in conversations in social media it may seem overly labor-intensive compared to launching an ad campaign. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. I can meet many real people and have real conversations, but it will go nowhere if we don’t connect. Relations Social media needs to be all about relationships. Which in business terms, translates to turning relationships into clients or resources. Most association executives and show producers have realized that relationship building is their greatest priority, few have tapped into the power of social media or adopted a practical plan to incorporate these solutions. Some companies will be hard pressed to understand that its more about relationships and intangible aspects of SM rather than the numbers. Social Media is not just another media. Social media is defined by the act of sharing content in and between social networks regardless of the content type….. For more information about Using Social Media to build your online business Visit: http://www.newsynergyonline.net Blog: http://www.newtrafficbuilder.com



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Social Media Marketing: Marketing Techniques and Guidelines to Implement It!

Posted by admin – April 8, 2009

john wircken asked:


Social Media Marketing is marketing through social media networks and online communities. Social Media networks generally attract a lot of users. They are online platforms where users share thoughts, discuss ideas and interact with each other on a variety of subjects. Social Media is a meeting of minds where everything is user-generated. The user gains prominence in a social media network. His ideas, thoughts and opinions gain utmost value and importance. Social Media is the easiest route to reach the customers.

Social Media Marketing is a type of internet marketing which leads to achieve branding and marketing goals through participation in various social media networks such as Orkut, MySpace, Facebook, YouTube, LinkedIn, Hi5 etc. Social Media includes websites where news, photos and videos are user-generated. Many innovative and interesting social media networks mushroom in the online world everyday. Sites like StumbleUpon, Digg, Furl, Reddit, Del.ici.ous and others are social bookmarking sites where users bookmark their favorite web pages and share with others information about web pages which they find interesting or useful. All these websites include certain mechanisms to allow users to vote for the content submitted by the other users. Through this, a particular content’s popularity is gauged.

On the other hand, Social Media Marketing is also a vibrant marketing strategy for marketing your site. You can manage the creation and distribution of content through the social media easily and effectively. Social Media is the latest kind of viral marketing. Messages sent through social media reach customers quickly. There is also no fear of the message being twisted or misinterpreted in the process. Moreover, in Social Media Marketing, you can expect a great inflow of comments/critiques and reactions for your marketing messages. In a way, all these will help you know the expectations of your customers. It is indeed a step in gauging customer psychometrics.

Social Media Marketing is the most popular upcoming marketing concept of the dotcom world. There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them.

In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.

Social Media Marketing gives exposure for your site in a larger site or amidst a larger group of people. Use the social media in the best way possible and gain results.



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Social Media and Networking: a Glimpse to High-tech World

Posted by admin – April 8, 2009

Nisha Garg asked:


Social networking sites are the most preferred segments on the internet. It is considered as the next major opportunity for massively growing business. These sites help the users to communicate with others in order to survive in this high-tech world. Social gathering is an important part in everyone’s life, as it enables the users to speak with others when they find something common or similar between each other to start up a conversation or a small talk. Social media and networking allows the users to move beyond their reach. With the help of passive ads, forums, communities, chat rooms and online games, the users can actively engage within social networks.

To be more specific, these networking sites are defined as the grouping of several people together into to specific groups. It is just like small communities that are based on particular topic. It is a form of internet marketing that seeks to achieve branding and marketing communication goals through the participation in various social media networks. The goal of each site varies from business to business, but it usually involves building of brand awareness, increasing visibility and sells a product or service. These networking communities offer the users to join the social media channels and helps the users to integrate and avail social experience. Social network or social gathering has created new ways to communicate and share information with others across the world.

Social media and networking is becoming an essential marketing tool for connecting with people and optimising online presence. It is a platform that people use to publish, converse and share content via Internet. Video, pod cast, blogs, discussion boards and social media and networking sites are some of the highly used tools, which online businessmen use to build relationship with their customers and keep them on websites for longer period. Such sites provides more opportunities for organisations to present optimised content that can be indexed easily by search engines and ultimately improves site rating. Before implementing social media elements, it is important to evaluate customers to create an effective strategy. If customers are professionals who commute then pod cast can be easily downloaded which can be very effective.

Social sites focus on building online communities of people who share same interests and activities or who are interested in exploring the interests and activities of others. Most online social network services provide a variety of ways for users to interact including e-mail and instant messaging services. Social networking websites are used by millions of people everyday.

The social networking sites have a number of characteristics that make them different from traditional media such as newspapers, television, books and radio. The social media for instance, depends on interactions between people as the discussion and integration of words build shared-meaning using technology. These online networking websites allow the people to stay in touch with others with whom it might not be possible to speak frequently. Moreover, people can make contacts which may be helpful in the business. People can also create an impact on others perspective, as online social networking is the best thing that could ever happen.

Social media is infinite, as there are not set number of pages or hours. The users can participate in social media by adding comments or stories. Content in social media plays an important play. As a matter of fact, it can take the form of text, graphics, audio or videos. These formats can be intermingled to get something relevant. Online social media is available through feeds, which enable users to subscribe via feed readers and allow other publishers to create mash ups.



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Social Media Marketing- 11 of the Most Critical Words to Use in Social Media in 2009

Posted by admin – April 4, 2009

Douglas Firebaugh asked:


Conversation.

Yep- that is what the core focus is in Social Media.

Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?

Of course they should.

Words are a marketer’s tool box. Here are 11 you need

1) “YOU.”

There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The other person or side of the conversation is.

There are 2 forms of conversation in social media::

a) “Contribution” and b) “Distribution.”

” Contribution conversations” contribute to the whole, and add Value to the conversation. “Distribution conversation” distributes the message/agenda you want- and has little inclusion of someone else. Contribution words use YOU many times. Distribution words use “I” or ‘Me” many times. Use the word YOU and become a Contribution Agent in social media, not a distribution rookie.

2) “A Person’s Name.”

Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.

And also, a person will retain almost 70% more of what a message says, if their name is within the first 3 words. Chris Brogan is a master at this. I have seen and studied him, and every time he tweets or sends a message- ususally the name is the first word.

Smart. VERY smart. we all should follow that lead.

3) “Connection.”

This word is an indication that you want to connect and start a relationship of some kind and create an ongoing conversation. Many folks use the phrase “get together” or “meet up” or “network.” Thise words are good- but CONNECT has a power within the word.

Electricity us usable when you connect to it. Same thing as a battery in a car which powers the car. And idea is only powerful when you CONNECT to it. The Power is in the Connection-when 2 things come together. It is the same in new relationships- it is all about CONNECTION.

4) “Tribes.’

This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.

In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well’others did not.

Make sure if they do not understand the concept of tribes, then you explain it.

5) “Transparent.”

In social media, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.

And that is what social media is about in many respects- TRUTH about you- and what you are and do. THAT is transparency. Use that word when talking about the truth. Just being “transparent” - that says a lot in one word about you.

6) “Strategy.”

Social media without a strategy for it, is like building a house without a blueprint. You need to develop, plan, start, and execute a strategy for your social media success. We call it a “Social Media Path.” What PATH do you plan on developing for your business, and how will that fit into your current model of business? What will be your Primary social media Platform, and what will be your secondary platforms?

PATH stands for “Purpose- Actions-Tracking-How.” what is your PURPOSE for integrating social media into your business? Marketing? Prospecting? Client communication? Customer service? What ACTIONS will it take? Videos? Blogs? Podcasts? Social Networking? What TRACKING system will you use to keep the platforms at maximum pace? And HOW are you going to Execute the Actions? Through employees? Through outsourcing? Through a combination?

Strategy is a word that you just talk about. You need one. And so do others that you know as well.

7) “Branding.”

This word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.

YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.

Brand yourself in the marketplace. But make sure that you focus on the VIEW and FEELINGS people have of you and experience when they think of you—and what you do- and not just some catchy slogan or icon.

8 “Trust.”

You need to be an Agent of Trust. Chris Brogan has a book coming out called “Trust Agents.” Should be a rocking hot book. What about you? Are you an Agent of Trust? Just like a Real Estate Agent markets real estate, you market Trust in all you do. That is the real estate of the heart.

I like to get that word out there quickly-as i believe that people i do not know, that is on their mind. “Can I trust this guy?” And I usually message something like, “Our company helps build leaders and businesses through concepts and ideas that people can trust and feel good about.”

THAT is using the word Trust- to build trust.

9) “Family.”

Some people use “network.” Some use “team.” Some use the word “community.” Some use the word “friends.” I like the word “Family.” it is personal, powerful, and paints a picture of what social media really is building- a family that can help, be there for each other, educate, equip, and empower for greater good.

One thing that I do- and again- just an idea’I welcome everyone on facebook or twitter or youtube or any other social connection with “Welcome to the family!” This says so much more than “thanks for following me” or “appreciate the connection.” We ARE family- and I hope and pray it stays that way.

10) “Value.”

It ia ALL about Value. It is all about the VALUE that YOU bring to the table. It is all about the VALUE of your conversations and contributions.

And it is ALL about the VALUE that you help others see within themselves. Edify. Encourage. Empower. And become a “Carrier of Value” to everyone you meet in social media and GIVE some Value to them.

11) “GIVE.”

This is the MOST important word. GIVE. Why? In social media, it is not the same ol business methodology. It is Biblical- if you will. “Give first- and what you give- you reap.” Giving is the culture of social Media. Why do you think that people give so much rocking hot info on their blogs?

Giving is a Power. It is something that not only is part of the evolving culture of social media, but also the CATALYST of much of what social media has already become. if you are a marketer, New Marketing can be almost threatening to you as it flys in the face of traditional marketing- or does it?

No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.

These are the 11 Critical words that I believe should be included in 2009 in your :

1) Social Media Philosophy.

2) Social Media Conversations.

3) Social Media Marketing Actions.

4) Social Media Core.

If you do, your Success should be rapid in social media marketing.

blessings…doug firebaugh



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How Social Media Marketing Can Build Your Business

Posted by admin – March 29, 2009

Justin Brooke asked:


In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).

Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.

Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings - making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.

1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.

2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.

3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.

4. Then I created multiple forms of content - content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*

The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.

5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.

Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.

These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid - you start off on a higher social status).

Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.

Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.

But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.

With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.



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Get the Power With Social Media Optimization

Posted by admin – March 13, 2009

Steve Waganer asked:


Search engine optimization has been a well-known technique for getting an online web site known to the users of internet. In fact, things like internet marketing, email marketing and various other similar concepts have been regularly used for the promotion of an online site in the internet domain. However, technology is an ever-evolving thing and with the passage of time newer concepts have come out and these concepts has been well adopted for the promotion of online sites. One of the most recent and highly used newer techniques is social media optimization. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Nevertheless, like all the other techniques, social media optimization also has its individuality and there are certain unique principles that need to be followed while adopting to social media optimization for the optimization of a web site in World Wide Web.

There are various processes that need to be included when a web site has to be socially optimized. Basically, social media optimization helps to increase the linkabilty of the site. This is in fact, the main purpose for doing social media optimization for any online web site. Moreover, it should be made sure that the look and the feel of the web site for which social media optimization is being done, is constantly changed so that every time the site gives a fresh feeling to the visitors. This is also a necessity because nobody likes to see the same old graphics and read the same old content. Therefore, changes in the website help to get more visitors and at the same time help the business to earn revenue. Therefore, the content and the other materials used in the site should be highly attractive and attention grabbing.

The principle that works behind social media optimization is to mainly draw traffic to the site. Drawing a good amount of traffic is in fact, one of the best ways to get the site popular among various social media platforms and search engines like Google, Yahoo etc. The thing that mainly needs to be done is to write good articles and then get them circulated in the various social media platforms so that people can read them and come to visit the site. This not only helps in getting good traffic for the website but also helps in getting popular among internet users and various social media platforms. Once the content in the form of articles are floated among the various social media platforms, social media optimizers get hold of them and use them to optimize the site, which further helps in the promotion of that particular website.

After search engine optimization, Social Media Optimization has become one of the most used techniques for the online promotion of a website. Social media optimization is a relatively newer concept but it is gaining a lot of impetus in the market as more and more optimization firms are using this concept to optimize the website of their clients. In fact, social media optimization proves to be a good option for drawing good traffic to a site and at the same time popularizing it in the social media platform.



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Role Of Social-Media Marketing In Search-Engine-Optimization!

Posted by admin – March 13, 2009

AirSafe Media asked:


Since we have entered into the digital world, the electronic advertising has gained a magnificent attention of the businesses. Now people don’t want to waste their precious time in wandering into the market streets and shops to get the required product or services rather they sit in front of the computer screen and with few clicks, they get their requirement done within no time.

A single word in a search-engine, explores a variety of websites where we can select over a core interest and can reach easily to our requirements. It is higly observed that, only sites on the first or the second search-engine page can get the luck to be viewed by the searchers and in a result can make some revenue by the end.

Now, the problem is raised that, "how to get on the first page of the search-engines"?

Here comes the roll of Social-Media marketing. Yes, they have come up with certain strategies and techniques to over-come the problem of business owners. They use techniques like text link building, banner advertising, contextual linking and many others used in SEO to optimize the site for the search engines.

Google.com is a search engine that crawls the websites with a peculiar algorithm and rank them according to their contents, back links, layout and some other factors. Alexa, can be reduced in a similar way that is also counted as a major factor involved in website’s values. So, the social media has played a significant roll in promoting websites and providing businesses with a better ROI.



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How to Use Social Media Tools to Achieve Web 2.0 Optimization

Posted by admin – March 4, 2009

Deltina Hay asked:


The Internet is changing and the changes are happening quickly. Luckily, the changes are in the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Web 2.0 and social media.

Learning about and utilizing these new tools and technologies is essential to establish a dynamic and truly connected Web presence. The beauty of Web 2.0 is that it is driven by the people who use it. Unlike today’s Internet, Web 2.0 relies more on a site’s popularity among the masses. Incorporating social media optimization alongside search engine optimization enables anyone to establish a truly optimized Web presenceespecially if paired with a meaningful message.

The tools available to achieve this optimization are numerous but can seem overwhelming. However, once armed with a general knowledge, it is easy to select the tools and technologies to catalyze the greatest amount of Web traffic.

According to Wikipedia, Web 2.0 “refers to a perceived second-generation of web-based communities and hosted servicessuch as social-networking sites, wikis and folksonomieswhich aim to facilitate collaboration and sharing between users.” Additionally, Wikipedia defines social media as “the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.” Thus, Web 2.0 and social media optimization means optimizing one’s Web presence in three general ways: Interactivity, Sharing, and Collaboration.

Interactivity

The essential premise of social media is that information (media) offered to users will be interactive. Social, in a word, means interactive and interactivity can be accomplished in many ways, whether it is allowing readers to comment on or share content, subscribe to it so they can have it on hand, or display the content on their own site.

To make online content more interactive, Web 2.0 and social media users can implement these tools and technologies:

* Blogging, using WordPress or Typepad

* RSS Feeds (see Feedburner for more information on RSS feeds)

* Podcasting and Vidcasting

* Wikis

* Social Media News (Press) Releases

* Social Media Newsrooms

* Image tools such as Snapshots

Sharing

Sharing in the “live” Web means that content is offered to others through blogging indexes and media communities; by tagging interesting sites on social bookmarking sites; or by developing mini applications like widgets or mash-ups.

Remember: Anything that can be posted to a Web site will have some type of “media community” in which to share it.

To begin “sharing” content in the live Web, Internet users can:

* Include their Blog, Podcast, or Vidcast in directories like Technorati, Google Blog Search, Podcast.com, or BlogPulse

* Tag their favorite blogs and Web sites on social bookmarking sites like Technorati and del.icio.us

* Share and tag multimedia in Media Communities like Flickr and YouTube

* Use Collage tools or Webcasting like SplashCast Media or blogTV

* Create and distribute Widgets or Mash-ups using services like widgetbox, Open Social, or Yahoo Pipes.

Collaboration

Web 2.0 and social media users need to be willing to give back. This could mean commenting regularly on others’ content, joining and contributing to a social networking site, contributing to crowd-sourced news sites, or becoming an avatar in a virtual reality.

Specifically, some of these efforts may include:

* Commenting on others’ blogs (using co.mments is a good way to track them)

* Contributing to crowd-sourced news aggregators like reddit, Digg, or Fark

* Creating profiles on social or professional networking sites like LinkedIn, MySpace, or Facebook

* Participating in microblogs like Twitter or Jaiku

* Posting events in social calendars such as eventful.com, or upcoming.org

* Becoming an avatar in a virtual world like Second Life or There

* Participating in communities or forums like a Yahoo group, a Google group, or starting your own using services like Ning.

Participating in the new, live Web is ultimately about connecting with people. A common mistake businesses make is to apply old methods to these new tools. It has been disastrous for many of them. With a real and conversational message and general understanding of the new social media tools and technologies, anyone can participate in the new Internet and find tremendous benefit from their efforts!



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