Whatever size of organisation you’re working in, generating leads, handling leads and managing the final sell can be one of the most difficult things to get right.

When you’re working in a large organisation it gets even more difficult to manage as multiple stakeholders will interrupt the lead and sales process any number of times.

I used to work for a large software house in the marketing department, and I speak from experience when I say that marketing and sales teams have two completely different agendas when it comes to the effective handling of leads.

This type of situation is where marketing automation technology/software can come into play and aid in the effective management of the lead generation cycle. Lead scoring, pipelining and relationship building become a breeze when you’ve got the right workflow and everyone is singing from the same hymn sheet.

In todays pressured sales and marketing departments, it makes sense to get more organised with such valuable data!