Tag: Targeted Traffic

Beating Adwords Review

Posted by – February 23, 2008

Weisheng Wu asked:


The majority of Internet marketers know about Google Adwords and its power to drive laser-targeted traffic for the products or services they created or are affiliated with. However, Adwords can cause high monthly advertising costs, especially for new and unprepared marketers who think they can make easy money with Pay-Per-Click advertising. Since Google uses very complex algorithms to determine the placement of advertisers’ ads and never reveals anything about their inner workings, only experienced Adwords marketers know how to get the most exposure for the least amount of money. Those who are making money through Adwords created their campaigns mainly based on their experience gained by years of struggling with Google.

With Google’s ever-changing system, even veteran marketers have to monitor the changes that may affect their existing campaigns, which has made it harder and harder to advertise on Google. Mastering the techniques to use Google Adwords to drive targeted traffic is already a popular Internet marketing topic on its own. There are many websites and publications out there that are solely devoted to teaching people how to get the most out of their Adwords campaigns.

In my opinion, ‘Beating Adwords’ is the most comprehensive Adwords guide published so far. What I like most is the practical and step-by-step approach shown in this eBook. ‘Beating Adwords’ clearly points out that organized advertising and commitment to sticking to the basics are essential to making decent money online. To make your online business a success, you have to put your advertising system on autopilot first. But this requires a lot of painstaking work, to be honest with you.

‘Beating Adwords’ is written by Kyle and Carson, two successful young online marketers who are also the respected owners of WealthyAffiliate.com. They know exactly how Google Adwords works, and they reveal the secrets behind Google’s complicated system by guiding readers step by step in creating Adwords campaigns.

‘Beating Adwords’ begins with an introduction to affiliate marketing and PPC advertising in section 1. Sections 2 and 3 offer an examination of Google Adwords and techniques to choose affiliate programs and to find profitable keywords. Sections 4 to 7 take a close look at Adwords optimization skills, including how to write effective ad copy that sells, how to group relevant keywords, techniques to obtain a high Quality Score, advanced bidding strategies, and dynamic keyword insertion, to name just a few.

You may have heard that Google changed their ad ranking and relevancy algorithms not long ago, which has affected advertisers worldwide. The most common effect is with regard to minimum bid prices that skyrocket to ridiculously high. To help advertisers get their campaigns back to normal, ‘Beating Adwords’ devotes the entire section 8 to creating relevant landing pages with enough keyword density. With web page optimization skills, advertisers can stay ahead of the competition by getting maximum exposure for the least amount of money.

Staying focused and organized is the most important, yet most challenging, aspect of growing an affiliate marketing business. ‘Beating Adwords’ is a powerful library of Adwords information with no confusing fancy jargon. It will keep advertisers on the right track, points them to the right direction, and goes all the way till they start making money online. I’m sure not only Internet advertising beginners will benefit from the secrets unveiled in this eBook, experienced marketers will also gain an insight into Google Adwords using the advanced tips contained in it. I have benefited a lot from Beating Adwords. And I’m sure that it will help advertisers dramatically in their efforts to win in the highly competitive affiliate marketing business.



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Adwords Secrets - When to Use the Content Network

Posted by – July 17, 2007

Jeff Spires asked:


Hi Guys, in this article I want to take a look at the Google adwords content network system, and show you how to turn your wasted cash into pure profit.

Before we get started, I just want to point out that this article is for people who already understand the adwords system. So, If you don’t know much about adwords, or are at an intermediate level, then please download my FREE Adwords Ebook. This is a beginners step by step guild, with lots of killer tips, tricks and adwords secrets.

www.secrets4adwords.com

But First, let me explain a little bit about what the content network is before I start sharing the adwords secrets.

The Adwords Content Network is simply a way in which Google places your Adwords ad on to it’s partner websites. As you may or may not know, Google has millions of partner websites spanning just about every business industry that there is. Which means, if you turn your content network on (Explained later), then your Adwords ad will be in prime position for massive exposure. You could literally have you ad in for of tens of thousands of web users per day.

I know what your thinking “This is huge”. And yes you would be right in thinking that, but like all good things, there is a setback. And that simply is that IT DOES NOT WORK!.

Or so they say…

Let take a little look further in to this, before we look at the adwords secrets.

Depending on who it is that you are listening to, will depend on your beliefs sounding the whole ‘adwords content network’ argument. It’s no secret that for a long time now it’s been banded around the internet marketing world that adwords content network simply does not work. It’s only drives un-targeted traffic to your website and It almost impossible to get any real high conversions.

The reason being is based on pure psychology.

Think about it - If you was to use Googles Search Network (Google) and enter in your search query (what you are looking for). Then proceed to click on one of the Adwords ads that match your search query. Then the chances are that you are more likely to buy.

Confused?

Let me break this down.

You enter ‘videos on dog training lessons’. This means that you are looking for ‘videos on dog training lessons’. So, when an ad appears on the right hand side of google, and say ‘videos on dog training lessons’, then you click through and the landing page also has videos that you can buy on dog training lessons. Then the chances are very high that you will buy. Because you found what you were looking for.

Now, lets look at the content network. If you are randomly looking at a website to do with dog collars, and you see an ad for ‘videos on dog training lessons’, you might click through out of curiosity. But, you mindset i not is the same buying cycle as if your were to have actually search for the videos.

So in short, the Adwords content network will bring you lots of traffic, but hardly no converting traffic. Unless you know the adwords secrets.

As you can imagine, this is a problem. How can we as business owners turn all of this none converting traffic in to converting traffic? Thats the big question.

The answer is so simple, and I’ve been doing it for ages.

The Adwords Secrets Revealed:

Through out my marketing career, I have been fully aware that if you want to sell to people, you must first understand what they want. This is no secret, and a very obvious statement. However, it is still very much over looked.

Lets go back to the buying cycle.

If I search for a solution to my problem, and I find your website with the solution. Then I will buy from you. Because it will solve my problem.

If I randomly come across your website, then I wont be from you. BUT…

I WILL SIGN UP FOR A PRODUCT THAT I HAVE INTEREST IN !!!

It’s that simple!

Let take a look at the adwords secrets in a bit more depth.

The user is not in a position to buy from you there and then, but thats not to say that they never will buy from you. So make sure that you capture there contact details so you can market to them at a later date.

Send all of your content network traffic to a designated landing page, where you are not selling to them. Instead, capture their details by using a op-tin form (Name & Email), However, you must incentives them to give you their details, so offer them something of real value, and give it to them for FREE.

Once you have their contact details, you can then promote your product to them when ever you want. Next week, month or even year.

Like I said, I use these adwords secrets all the time and always get amazing results.

Just remember so separate your content network ads from your search network ads.

For even more KILLER ADWORDS SECRETS, download my FREE ADWORDS EBOOK

www.secrets4adwords.com

Thanks for reading.

Kind regards

Jeff Spires



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