Posted by
admin – May 25, 2009
The Affiliate Guru asked:
If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home. You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages.
Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again. Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.
If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there. Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.
There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy. As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.
Posted by
admin – May 22, 2009
Egidijus Andreika asked:
Your affiliate marketers can literally make or break your affiliate business online. This is why you need to keep them happy and motivated to work for you and get the sales coming in. Here are 8 things you can do to sustain affiliates’ interest in your program.
Payment frequency and amount:
Many affiliate program owners struggle with the issue of what is the correct commission to reward affiliates with. While paying too little can easily demotivate affiliates, paying too much can quickly rob you of your finances. Ideally, you need to have varying commission rates depending on your affiliates’ performances. If an affiliate is consistently performing well, then you need to offer a higher commission scale as compared to the other affiliates. You could also stress on performance as the main criteria for commissions. Have frequent appraisal mechanisms to gauge the performance of your affiliates.
Approval and banning mechanisms:
One of the features that any successful affiliate program that is run through affiliate marketing system needs to have is the ability to approve or ban affiliates as per the owner’s discretion. For example, if an affiliate has been using unethical means or illegal means to divert traffic to your program it could damage your business and reputation. Such affiliates can initially be let off with a warning but if it persists then you have to ban them. The same way, approval mechanisms can be based on initial tests and screening modes. By banning bad affiliates you will be able to protect your online business and reputation and more importantly - save yourself from their spam or fraudulent activities.
Regular contact is vital:
Staying in touch with affiliates not only makes them feel you are clued in but also helps you understand the issues that are plaguing them. This way, you know what is going on behind the scenes in your affiliate program and you will be better equipped to handle them. Ability to contact affiliates lets you receive a feedback about your affiliate program - what is good, what is bad. Such feedback can easily help you improve your affiliate program, because your affiliates always provide the best tips that help you make your affiliate program even more attractive.
Bonuses are important:
Try developing a bonus or reward program, which remunerates deserving affiliates who work for you. Many companies make the mistake of treating their affiliates poorly, which can backfire badly. If you want top quality sales then you need to treat affiliates well.
Traffic sources:
It is imperative that you know where your affiliates are bringing in traffic from. If a particular affiliate is performing exceedingly well, make sure to assess the traffic source. Your affiliate marketing system should allow you to track all the traffic that comes to your products sales pages and then find out where all the buyers come from.
Tracking mechanisms:
It is also important to have a good quality tracking mechanism for your affiliate program in place to see how many sales your affiliates have made. Then depending on statistics you can pay them accordingly. A good affiliate marketing network should provide you with all the data about your affiliate’s performance: views, visitors brought, product sales and conversion rates. When you have such data, you can easily analyze it and find out which affiliates performs the best/worst. With all this information you can reward your best performing ones with additional affiliate commissions, etc.
Training and support:
Even though your affiliates maybe the best in the industry they still need support and training specific to your products and the whole affiliate system. Therefore, you need to provide them with training materials and literature so they can know more about your products. However, your affiliate program system should handle all the support regarding the program’s functionality - educate your affiliates on how to utilize your affiliate system to make even more sales, how to track everything, etc. So you need not only to provide help for your affiliates, but you also need to be sure that your selected affiliate management system provides all the support for them too. Only then you will succeed.
Variety of promotion:
It is also vital that you offer your affiliates as many methods and tips on how to promote and advertise your product - their affiliate links - as possible. Try using a combination of banner ads, articles, blogs, PPC and others to get maximum traffic. Create a good looking page for affiliates to signup, this way you will recruit a lot of great affiliates that will become your program’s members. This way your affiliates can get you more sales.
If you want to start your own affiliate marketing business online and sell products, then you should definitely check Click2sell.EU (http://www.click2sell.eu). They have all the tools to sell products online, run your affiliate program and manage all affiliates. The best thing is that they provide support and help all the members. A built in affiliate network will definitely help you increase your sales and make your affiliate program a success.
Posted by
admin – April 4, 2009
SEO Sapien asked:
It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?
Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.
While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.
Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.
By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.
When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.
Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.
Posted by
admin – November 24, 2007
Adsense Survival Tips asked:
As it becomes more and more difficult to earn money with Affiliate marketing, earning money with Adsense is back. What is the most easiest way for a newbie to start an online business ?? Right: Adsense. You don’t have to deal with customers. Do you know why a lot of people are hesitant to start an online business? Yes, because they fear to handle customers complaints and refunds etc. What do you think is the second big hurdle people are having problems with making money online.
They think they need to sell and are not sure where to get inventory from. Guess what, with Adsense you don’t need to worry about inventory, storage, delivery etc. In simple words: Your write - You upload - You Earn ! You can simply start a blog, for example Blogger.com or Wordpress.com offer easy to use blogs. You can then start writing and adding content regularly. By doing this you will earn money from your Adsense ads you have incorporated into your site. Or you could start a directory, article or a big portal website. People add THEIR content to YOUR site and you are in business. But be aware that setting up those big directories is time intensive and costly. An alternative could be to purchase some Adsene-Ready Turnkey websites. You can simply modify one file with your Adsense code, and all article content pages automatically show Adsense ads with your code. You can then simply upload and advertise your article content pages. You will be surprised how easy it is to make money with Adsense.
And you don’t have to worry if you have chosen the right words, sales copy etc. If you funnel your traffic it’s almost impossible not making any money with Adsense. Some people might think that Ready-To-Go Adsense site are a problem for search engines as they could show some duplicate content. I have another opinion about duplicate content. If I look for a specific article I want to read and I search Google, do you think this article comes up only once? No way. For example: Some time ago I have written an article and submitted to huge number of article directories. If the myth of duplicate content would hold true I would only find my article on one site or directory. But this article has been distributed through more than 7,000 different sites all over the internet. So, does Google still index ‘duplicate content’. Sure Google does it - Big times. If Google would not index any duplicate content sites, thousands of article directories would be immediately out of business. And look at the trend !
Every day new article submission sites are born and all what they do is to show duplicate content. And do you think they earn with Adsense? You bet they are, otherwise they wouldn’t have started this business in the first place. So, if you use a combination of Ready-to-go Adsense Turnkey sites and an article directory, you simply can’t fail earning money with Adsense.